brand boost
Stylin' Out utilizes our talent & residencies as opportunities to highlight and promote brands and products. We curate events specifically to highlight, while leveraging sponsorships as a major part of these endeavors. Red Bull approached Stylin’ Out to throw the official afterparty for their Dance Your Style Battle National Finals event, held for the first time in Chicago. SON organized an event concept called “Boogie Therapy” which was intended to attract the dance community both within Chicago and for those traveling into the city for the battle. Under the umbrella of Red Bull’s Dance Your Style brand, we provided a hype never before experienced with real energy for competitors and music lovers alike. The event attracted over 300 dancers to The Loft, a new venue in Lincoln Square.
talent tap
Stylin' Out has a rich network of talent, ranging across artists and performers. We will personalize each client request based on their needs, working with them to craft vibes that leave lasting impressions. Arbella, one of the best cocktail bars in the River North neighborhood of Chicago, was looking for a weekly event to occur on Thursdays. SON & its resident DJ Quicktastic pitched The Voyage with the vision of taking audiences through a house music journey. The weekly event garners a solid community and features a rotating cast of guest DJs that are both emerging and established. The Voyage is now one of Arbella’s longest running successful weekly events for the past 3 years.
signature
selections
Simply put, we want everyone to have a good time at our events. Just worry about showing up, and we’ll take care of the rest. The heart of our music and dance programming comes from the feeling that an event can become a ritual in someone’s life. These rituals feel fresh every time, delivering new perspectives and unknown talent. Our programming ranges from 30 minutes to several hour showcases to after set entertainment. Stylin’ Out developed an original breakin’ battle concept called “Versus” and invited dancers across the Midwest to compete for a cash prize. Internationally-renown DJ Craze, who is known to be highly selective in spinning at culturally authentic events, headlined the afterparty. We also tapped into local artisans to vend, and local businesses like Carhart to contribute to the prizes. We took what normally would be a day-long event and turned it into a 5-hour spectacle to ensure that everyone can feel included and have a good time.
ignite
enthusiasm
Our team collectively holds deep experiences across many facets of entertainment culture. We take an extremely collaborative approach when it comes to curating experiences and cultivating culture. We believe in intentional engagement, from the clients we choose to work with to the personal interactions enjoyed at an event. Chicago House Athletic Club (CHAC), a brand new soccer team that’s part of the National Independent Soccer Association (NISA), was named after taking a fan survey of what brings people together in Chicago: house music. CHAC was looking to engage their fans with house music outside just having DJs, so SON consulted with them to bring breaking culture to their games. For the entire 2021 season, SON Breakers were the official mascot, providing pre-game fan engagement and half-time performances.
community moves
SON recognizes the power of movement within community and this extends beyond dance and music. Healthy minds and bodies produce healthy spirits, and through physical fitness, we have achieved an incredible community. We host free movement workshops and events open to all. Our services include community fitness days, youth after school breaking and calisthenics programs, and personal training led by skilled professionals.